Partner Portal

Email Attachments

Powered by TodayTix provides automated sales reporting for every event on the platform. Reports are delivered by email and updated in the partner portal, so you always have a reliable picture of how your event is performing — without manual data pulls or spreadsheets.

Every email report includes PDF and CSV attachments that go deeper than the email body. Where the email gives you a snapshot, the attachments answer the follow-up questions: why was the circle empty last night? How many tickets were sold at the lowest price band? Which agents are driving the most volume? The PDF is a formatted, branded document you can share directly with stakeholders. The CSV contains identical data in a flat spreadsheet format for analysis in Excel, Google Sheets, or any BI tool.

Use the attachments to:

  • Answer specific questions — drill into exactly why a performance looked the way it did, broken down by price, section, channel, agent, and offer type
  • Prepare for meetings — print the PDF or share it on screen during your marketing and sales reviews
  • Understand audience composition — see how your ticket sales distribute across price bands, seating sections, sales channels, and offer types
  • Feed into existing workflows — import the CSV into your pivot tables, Tableau, Power BI, or other analytics tools

Showtime breakdown

Attached to both the after-showtime email and the morning email. Each performance gets its own PDF and CSV — so an event with a matinee and evening performance will have four attachments (two per format).

The showtime breakdown takes a single performance and slices the ticket data by eight different dimensions, giving a complete picture of who bought tickets, at what price, through which channel, and in which part of the venue.

The showtime breakdown is delivered as a multi-page PDF.

Sales by sale price — one of the eight breakdown pages.

Breakdown pages

PageRows grouped byUse this to understand…
Sales by sale pricePrice band in 10-unit increments (e.g. £20–£29.99). Comps appear as a separate £0 row.How tickets distribute across price points — are you selling at the top or bottom of the range?
Sales by section nameSeating section (e.g. Orchestra Stalls)Which areas of the venue are filling and which have availability — useful for pricing decisions.
Sales by ticket agentRetailer. TodayTix marketplace channels are grouped under “TTG Marketplace”.Which ticket agents are driving sales and their relative contribution.
Sales by mode of saleSales channel (e.g. Online, Box Office). TodayTix channels grouped as above.The split between online and other channels.
Sales by advance / same dayBooking timing — “Advance” if purchased before the performance date, “Same Day” if purchased on the day.How many tickets were sold in advance versus on the day of performance — a key indicator of demand strength.
Sales by offerOffer or promo type (Rush, Lottery, Standard, etc.)The mix of regular tickets, special offers, tour operator allocations, and promo label usage.
Sales by section and priceSection × price bandThe combined view — e.g. how many premium orchestra tickets versus discounted balcony tickets — for understanding the value composition of the house.
Sales by showtime and sectionPerformance × seating sectionPer-performance section breakdown — useful for events with multiple showtimes to see which areas filled in which performance.

Every page includes two sets of columns:

  • Sales yesterday (or sales on the performance date) — tickets and revenue for the most recent transactions
  • Sales all time — cumulative tickets and revenue since the performance went on sale

Sale prices shown in the breakdown are excluding outside fees — they reflect the event’s ticket price, not the total amount charged to the customer.

Transaction breakdown

Attached to the morning email only. While the showtime breakdown slices data by performance (what happened at a specific showtime), the transaction breakdown slices data by transaction date (what was sold on a given day). This means it includes tickets purchased yesterday for any future performance — not just yesterday’s shows.

The format is identical to the showtime breakdown: the same eight pages, the same columns, the same PDF and CSV formats. The only difference is the perspective — performance date versus transaction date. You may find this view more useful for understanding daily commercial activity, while the showtime breakdown is more useful for understanding audience composition at a specific performance.

Sales by Showtime

Attached to the morning email only. This is a single table listing every performance — past and upcoming — with a comprehensive set of metrics per row. It is the most complete at-a-glance view of an event’s entire run.

Sales by Showtime lists every performance with occupancy, revenue, and ticket breakdowns.

Past performances appear on a gray background; upcoming performances on white. A small indicator marks the next performance. Performances are grouped by week, with subtotal rows showing weekly aggregates — making it easy to spot week-on-week trends.

Columns

ColumnWhat it means
ShowtimePerformance date and time.
OccupancyPercentage of capacity that is booked — the key measure of how full the house will be (or was).
CapacityTotal seats available for this performance.
TicketsTotal booked tickets for this performance.
UnsoldTickets not yet booked — the remaining availability (capacity minus booked tickets).
ReservedTickets reserved but not yet paid for. These are committed but haven’t converted to revenue yet.
OpensSeats still available for purchase — unsold minus reserved. This is the number a sales team can actually sell.
Gross revenueTotal cash taken for this performance before any deductions.
Net revenueRevenue after fees, commissions, and taxes have been deducted — what the event can use to cover costs.
Gross potentialThe maximum revenue if every seat sold at its current price. Comparing gross revenue to gross potential shows how much pricing headroom exists.
ATPAverage ticket price — gross revenue divided by paid tickets only (comps are excluded from the denominator).
Tickets this weekTickets sold in the current reporting week for this performance — useful for spotting recent sales momentum.
Gross this weekRevenue from tickets sold in the current reporting week for this performance.

Ticket type breakdown

The final columns split purchased tickets by type:

TypeWhat it means
RegularStandard paid tickets at published prices.
CompsComplimentary (free) tickets — press, VIPs, industry guests.
TT AccessTickets sold through lottery and rush programs.
OtherDiscounted tickets and any tickets sold using a promo label. This is a broad category that groups several distinct sale types — use with caution and refer to the showtime breakdown for a more granular view.
Day-ofTickets sold on the day of performance — an indicator of last-minute demand.

Color coding

Each performance row is color-coded on a five-tier scale to immediately highlight where attention is needed. The scale is relative — colors are assigned based on where each performance’s occupancy falls between the lowest and highest occupancy across all performances in the report.

Color coding highlights which performances need attention.

ColorMeaning
Dark greenOccupancy is at or near the top of the range — selling strongly.
Light greenOccupancy is above average — on track.
AmberOccupancy is in the middle of the range — worth monitoring.
Light redOccupancy is below average — may need marketing support.
Dark redOccupancy is at or near the bottom of the range — needs urgent attention. Consider promotions, pricing changes, or additional marketing spend.

Next steps