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# Email Attachments

Powered by TodayTix provides automated sales reporting for every event on the platform. Reports are delivered by email and updated in the partner portal, so you always have a reliable picture of how your event is performing — without manual data pulls or spreadsheets.

Every email report includes PDF and CSV attachments that go deeper than the email body. Where the email gives you a snapshot, the attachments answer the follow-up questions: why was the circle empty last night? How many tickets were sold at the lowest price band? Which agents are driving the most volume? The PDF is a formatted, branded document you can share directly with stakeholders. The CSV contains identical data in a flat spreadsheet format for analysis in Excel, Google Sheets, or any BI tool.

Use the attachments to:

- **Answer specific questions** — drill into exactly why a performance looked the way it did, broken down by price, section, channel, agent, and offer type
- **Prepare for meetings** — print the PDF or share it on screen during your marketing and sales reviews
- **Understand audience composition** — see how your ticket sales distribute across price bands, seating sections, sales channels, and offer types
- **Feed into existing workflows** — import the CSV into your pivot tables, Tableau, Power BI, or other analytics tools

## Showtime breakdown

Attached to both the [after-showtime email](/partner-portal/after-showtime-email) and the [morning email](/partner-portal/morning-email). Each performance gets its own PDF and CSV — so an event with a matinee and evening performance will have four attachments (two per format).

The showtime breakdown takes a single performance and slices the ticket data by eight different dimensions, giving a complete picture of who bought tickets, at what price, through which channel, and in which part of the venue.

![The showtime breakdown is delivered as a multi-page PDF.](/_fern-files/_img/70bc7655c74cf12ead0deda185d64757dfa11f5fad82d527c4609b31f4957316.webp)

![Sales by sale price — one of the eight breakdown pages.](/_fern-files/_img/1d3b90e654573cbbd9e86a2d2575a3b14d3100b285e93d04a88d598f1a980fbc.webp)

### Breakdown pages

| Page | Rows grouped by | Use this to understand... |
|---|---|---|
| **Sales by sale price** | Price band in 10-unit increments (e.g. £20–£29.99). Comps appear as a separate £0 row. | How tickets distribute across price points — are you selling at the top or bottom of the range? |
| **Sales by section name** | Seating section (e.g. Orchestra Stalls) | Which areas of the venue are filling and which have availability — useful for pricing decisions. |
| **Sales by ticket agent** | Retailer. TodayTix marketplace channels are grouped under "TTG Marketplace". | Which ticket agents are driving sales and their relative contribution. |
| **Sales by mode of sale** | Sales channel (e.g. Online, Box Office). TodayTix channels grouped as above. | The split between online and other channels. |
| **Sales by advance / same day** | Booking timing — "Advance" if purchased before the performance date, "Same Day" if purchased on the day. | How many tickets were sold in advance versus on the day of performance — a key indicator of demand strength. |
| **Sales by offer** | Offer or promo type (Rush, Lottery, Standard, etc.) | The mix of regular tickets, special offers, tour operator allocations, and promo label usage. |
| **Sales by section and price** | Section × price band | The combined view — e.g. how many premium orchestra tickets versus discounted balcony tickets — for understanding the value composition of the house. |
| **Sales by showtime and section** | Performance × seating section | Per-performance section breakdown — useful for events with multiple showtimes to see which areas filled in which performance. |

Every page includes two sets of columns:

- **Sales yesterday** (or sales on the performance date) — tickets and revenue for the most recent transactions
- **Sales all time** — cumulative tickets and revenue since the performance went on sale

<Note>
Sale prices shown in the breakdown are excluding outside fees — they reflect the event's ticket price, not the total amount charged to the customer.
</Note>

## Transaction breakdown

Attached to the [morning email](/partner-portal/morning-email) only. While the showtime breakdown slices data by *performance* (what happened at a specific showtime), the transaction breakdown slices data by *transaction date* (what was sold on a given day). This means it includes tickets purchased yesterday for any future performance — not just yesterday's shows.

The format is identical to the showtime breakdown: the same eight pages, the same columns, the same PDF and CSV formats. The only difference is the perspective — performance date versus transaction date. You may find this view more useful for understanding daily commercial activity, while the showtime breakdown is more useful for understanding audience composition at a specific performance.

## Sales by Showtime

Attached to the [morning email](/partner-portal/morning-email) only. This is a single table listing every performance — past and upcoming — with a comprehensive set of metrics per row. It is the most complete at-a-glance view of an event's entire run.

![Sales by Showtime lists every performance with occupancy, revenue, and ticket breakdowns.](/_fern-files/_img/206aa0623fd5d54d477ea9d984a024551bdfaa457daa0ea7bb15a42b311436e5.webp)

Past performances appear on a gray background; upcoming performances on white. A small indicator marks the next performance. Performances are grouped by week, with subtotal rows showing weekly aggregates — making it easy to spot week-on-week trends.

### Columns

| Column | What it means |
|---|---|
| **Showtime** | Performance date and time. |
| **Occupancy** | Percentage of capacity that is booked — the key measure of how full the house will be (or was). |
| **Capacity** | Total seats available for this performance. |
| **Tickets** | Total booked tickets for this performance. |
| **Unsold** | Tickets not yet booked — the remaining availability (capacity minus booked tickets). |
| **Reserved** | Tickets reserved but not yet paid for. These are committed but haven't converted to revenue yet. |
| **Opens** | Seats still available for purchase — unsold minus reserved. This is the number a sales team can actually sell. |
| **Gross revenue** | Total cash taken for this performance before any deductions. |
| **Net revenue** | Revenue after fees, commissions, and taxes have been deducted — what the event can use to cover costs. |
| **Gross potential** | The maximum revenue if every seat sold at its current price. Comparing gross revenue to gross potential shows how much pricing headroom exists. |
| **ATP** | Average ticket price — gross revenue divided by paid tickets only (comps are excluded from the denominator). |
| **Tickets this week** | Tickets sold in the current reporting week for this performance — useful for spotting recent sales momentum. |
| **Gross this week** | Revenue from tickets sold in the current reporting week for this performance. |

### Ticket type breakdown

The final columns split purchased tickets by type:

| Type | What it means |
|---|---|
| **Regular** | Standard paid tickets at published prices. |
| **Comps** | Complimentary (free) tickets — press, VIPs, industry guests. |
| **TT Access** | Tickets sold through lottery and rush programs. |
| **Other** | Discounted tickets and any tickets sold using a promo label. This is a broad category that groups several distinct sale types — use with caution and refer to the showtime breakdown for a more granular view. |
| **Day-of** | Tickets sold on the day of performance — an indicator of last-minute demand. |

### Color coding

Each performance row is color-coded on a five-tier scale to immediately highlight where attention is needed. The scale is **relative** — colors are assigned based on where each performance's occupancy falls between the lowest and highest occupancy across all performances in the report.

![Color coding highlights which performances need attention.](/_fern-files/_img/61523c3b61e208a15132e8ff2ac4dbc7a2a891e86d50e23f3af90a2e43c66912.webp)

| Color | Meaning |
|---|---|
| **Dark green** | Occupancy is at or near the top of the range — selling strongly. |
| **Light green** | Occupancy is above average — on track. |
| **Amber** | Occupancy is in the middle of the range — worth monitoring. |
| **Light red** | Occupancy is below average — may need marketing support. |
| **Dark red** | Occupancy is at or near the bottom of the range — needs urgent attention. Consider promotions, pricing changes, or additional marketing spend. |

## Next steps

- [After-Showtime Email](/partner-portal/after-showtime-email) — understand the per-performance email sent 30 minutes after curtain
- [Morning Email](/partner-portal/morning-email) — the daily digest that consolidates showtimes, sales, and future showtimes
- [Sales Calendar](/partner-portal/sales-calendar) — explore the same data interactively in the portal
- [Creating Custom Reports](/partner-portal/creating-custom-reports) — build reports with custom filters and groupings